[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” padding_bottom=”20″][vc_column width=”1/1″][vc_column_text el_class=”milepost-dateline”]MilePost – The Journal of the Motor Press Guild / Vol. 24, No. 3, March 2014[/vc_column_text][vc_single_image image=”16506″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”3/4″][vc_column_text]

MPG Mixer GoesBehind the Scenesat Motor Trend

MPG mixer at Source Interlink is a hit with automotive media.

photos-2up-mixer01The February mixer at the offices of Source Interlink was a first for the Motor Press Guild. It was a direct response to last year’s membership survey results where over 80% of the membership expressed that “gathering and mixing with other automotive media professionals” was their highest motivation for joining MPG.

It was also the first time MPG extended an invitation to previous members who had not yet renewed. As a result, our usual crowd of under 100 attendees multiplied to well over 200 guests and 63 of them renewed their membership. With plenty of time for networking, eating and drinking, a new tradition was born. MPG President, Joni Gray, promised more to come, “We plan to have three more mixers in the calendar year, along with other events that will bring together the automotive community in the center of the car culture here in Southern California.”

Motor Trend Editor-in-Chief, Ed Loh spoke briefly at the event, first addressing the recent layoffs at Source Interlink. Loh said that despite rumors being “wildly exaggerated,” a significant number of people were let go from both the Los Angeles and Florida offices. Referencing tough times in the print industry, Loh said layoffs were necessary, but that many of these employees have already been brought back on in freelance capacities.

Loh also went into detail about how the Motor Trend print publication is doing everything to “stay in the game,” and additionally, that the publication has made a commitment to be “digital first” going forward. Motor Trend currently has 2.2 million YouTube followers and top rankings on Facebook, Twitter and Instagram. It has also recently released mobile apps and a partnership with MSN to provide all automotive content.

Loh also discussed Motor Trend‘s Real MPG campaign, which attempts to provide real world fuel economy testing for consumers. The testing is done via a collaboration with Mind Over Eye, a high-end digital media house, which produces CGI for movies, commercials and music videos.

Information on the new facility in El Segundo was also part of the “Behind the Scenes” snapshot. Loh shared that the building was once used by NASA and the in-garage bar was in honor of Robert E. Petersen, the late founder of Motor Trend and other publications.

Scott Waugh, director of the upcoming film, “Need for Speed” was also a visitor that night. Waugh, who grew up as the son of famous stunt man, Fred Waugh, said the film is a homage to his father. After sharing the theatrical trailer, he said that the movie is a throwback to some of the greatest car movies ever made, especially those from the 60s and 70s.

If you attended, we hope you were able to benefit from this valuable time spent with colleagues and friends. In case you weren’t able to join us, a Power Point presentation with results from our 2013 Member Survey and information on MPG board of directors, committee chairs, staff and future events can be viewed by clicking here.

The MPG thanks Source Interlink for giving us a peek behind the scenes and opening up their technical center (garage) to us — the only one we’ve seen with its own bar! Stay tuned for more information on future mixers, where the So Cal car culture will open its doors to the Motor Press Guild and its guests.

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Networking, tacos and volunteer signups for our various MPG Committees made this a successful night all around for MPG. -photos by Myles Regan

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Good times and good conversation with fellow members and colleagues. -photo by Myles Regan

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Power pair: MPG President, Joni Gray and Motor Trend Editor-in-Chief, Ed Loh pose for a photo op.
-photo by Carrie Kim

For more photos from the mixer:
Click here to visit a Flickr gallery of photos, courtesy of Myles Regan.
Click here to visit our Facebook album of photos, courtesy of MPG Board Member, Deb Pollack.

Click here for an audio recording of the presentation.

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UPCOMING MPG EVENTS

kiak900

March Luncheon: K900 Presentation and Drive at Kia Motors America

Tuesday, March 11 from 11:30am-1:30pm

Don’t miss the opportunity to check out the Kia K900 up close — and from behind the driver’s seat!

Kia’s Michael Sprague, Executive Vice President of Sales and Marketing and Eddie Rayyan, K900 Product Strategy Manager, will be discussing the company’s entry into the luxury sedan segment with the all-new K900. In addition to the presentation, Kia will have K900s on hand for MPG members to take on a 10-minute, short drive loop.

Where:

Kia Motors America • 111 Peters Canyon Rd., Irvine, CA 92606 (For directions, click here.)

Price:
Members: $10 / Non-Members and Guests: $20
Cash or check at the door, Open seating (no reservations)

April Power Trip: Toyota Automobile Museum, Torrance Sunday, April 6 at 9:00am

logo_toyotaautomuseum

Join us for a leisurely Sunday morning as we caravan to the new and improved Toyota Automobile Museum in Torrance. Meet at Event Solutions, Inc. (ESI) in Long Beach at 9:00am to kick tires and chat with friends. Then hit the road at 10:00am on a scenic route through Long Beach (including the “front straightaway” of the upcoming Toyota Grand Prix of Long Beach), over Terminal Island, and through Palos Verdes on our way to the museum in Torrance. Stay tuned for more details on how to register.

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ANNOUNCEMENTS

Voting is now open for the 2014/2015 Media Guide Cover

Members: Your input is important. The three candidates for this year’s cover of the 2014-2015 MPG Media Guide are below. You have until the 14th of March 2014 to vote, so make sure you help decide what cover we will use. Voting begins today.

cvrcomps_3up
Cover Photo 01 by Anthony Cullen / Cover Photo 02 by John Lamm / Cover Photo 03 by Wayne Kung

Vote electronically for your top choice!


 

Last Call for Media Guide Advertising

exclamationJust a quick reminder that ad commitments HAVE to be made by the 17th of March 2014 for this year’s MPG Media Guide. It will be published the first week of May for distribution shortly thereafter. Artwork needs to be sent via email (pdf or jpg) to pevanow@motorpressguild.org by the 31st of March.  Previous advertisers’ spaces will be held in anticipation of their participation this year if they haven’t already committed. 

If you haven’t received this year’s advertising rate card, please notify Pete and he will send it to you. Pete Evanow can be also reached at (714) 921-9449 for any questions by either advertisers or members. Thank you.


Position Available: Pacific Communications Group

Public Relations Account Lead
Motorsports and Environmental Transportation experience needed.

We are an integrated marketing and communications agency located in Torrance.

We are looking for a professionally aggressive team member with excellent writing and verbal communication skills. Must be able to self motivate and create opportunities for our clients.

The candidate should have knowledge of principles of public relations and marketing communications normally acquired through completion of a Bachelor’s degree or advanced degree with 10 or more years experience in a related field.

Please highlight your qualifications in a cover letter and send with your resume to Marlee Walsh at mwalsh@pacificcommunicationsgroup.com.

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A MESSAGE FROM THE PRESIDENT

Hello all!

I want to thank everyone for the warm welcome I received as MPG President at our mixer at Source Interlink in February. Sound system issues notwithstanding, I think the event was a huge success for those in attendance, accomplishing what we wanted to achieve. It proved to be a great opportunity for our members and the greater automotive community to network and relax in an interesting environment in Southern California and to kick off MPG’s 30th year as an automotive press guild. Ed Loh, Editor-in-Chief of Motor Trend, made it even more interesting by lifting the veil and sharing the slings and arrows that even a successful car magazine must suffer through in these days of cutbacks and lay-offs and we appreciated his candor.

What is happening behind the scenes of MPG is also interesting. For those that couldn’t see the screen or hear my voice at the meeting, you can download a PDF of our highlights from last year’s membership survey and how we, as an organization, plan to respond to our membership by re-evaluating our priorities and practices.

The bottom line is that we intend to deliver on the your wants and needs by revamping our existing events and services and by adding mixers and Power Trips to the ongoing calendar of events. Our main event dates for Droptops & Dirt (formerly Trail Day), Track Day and the Dean Batchelor Awards Banquet have now been published and we sincerely hope that you will pencil them into your calendar and try to reserve the time to attend and/or support our efforts this year.

Two important new players in this year’s event leadership are Russell Datz, the new Track Day Chair, and Alex Fedorak, our new Speakers Committee Chair. I know that both of these highly respected professionals will bring fresh insights and exciting changes to our calendar going forward, so please keep an eye out for announcements as we go along. And, plans are well underway for Droptops & Dirt in May, led by our ex-president, Aaron Gold. Please say hello to each of them at the upcoming Kia-hosted luncheon on March 11th in Irvine.

We plan to create three more industry mixers this year, but one networking opportunity coming soon is the return of our “Power Trips,” led by Dave Kunz and Dean Case. They promise to deliver a very fun way to spend your Sunday – cruising in your favorite ride and gaining exclusive access to the Toyota Museum in Torrance.

Our goal this year is to step-up MPG’s professionalism while helping you increase yours. In a volunteer organization, it’s always a challenge, but we are committed to putting the Motor Press Guild back on your calendar this year for all the right reasons.

All the best,

 

All the Best,
— Joni Gray
President, Motor Press Guild[/vc_column_text][vc_separator type=”normal” position=”center” thickness=”2″ width_in_percentages=”” up=”40″ down=”40″][vc_column_text]

YOU’RE INVITED

“Social Media: Supercharging the Automotive Industry”

smcla-2012-logoTuesday, March 18, 2014 from 6:30 PM to 9:00 PM
Presented by Social Media Club Los Angeles at the Petersen Automotive Museum

How do the automotive industry’s top social media marketers go from 0 to 140 on Twitter while customizing posts on Facebook for their target audience? Find out as Social Media Club Los Angeles presents “Social Media: Supercharging the Automotive Industry.”

The panel will share their expertise on what’s under the hood in auto industry social media while discussing what fuels engagement. As one of the leading industries utilizing social media, hear what these trendsetters have to say and how their tools and skills can be universally applied across the sphere of social media users.

SMCLA is offering a discounted price of $7 all MPG Members.
(General admission for this SMCLA event is $10)

Click here to buy tickets for the event.
(Use Promo Code FastCars for MPG discount).[/vc_column_text][vc_separator type=”normal” position=”center” thickness=”2″ width_in_percentages=”” up=”40″ down=”40″][vc_column_text]

NEW MEMBERS

Journalist

  • Mark Holthoff – Edmunds.com
  • Gerald Ivory – Right Track Motoring
  • Reggie Turner – Right Track Motoring

Public Relations

  • John Apogee – Prolong Super Lubricants
  • Julian Arguelles – BMW of North America
  • Alexander Bilgeri – BMW of North America
  • Alaina Blekicki – Coyne Public Relations
  • Andrew Briggs – Yokohama Tire Corporation
  • Brad Buyce – Coyne Public Relations
  • Jennifer Cella – Coyne Public Relations
  • Steven Curtis – Toyota Motor Sales USA, Inc.
  • Reggie Dance – Coyne Public Relations
  • Alex Figueroa – Event Solutions International
  • Tania Fonovic – Coyne Public Relations
  • Joe Gargivlo – Coyne Public Relations
  • Amanda Gill – Coyne Public Relations
  • John Gramuglia – Coyne Public Relations
  • Julie Hamp – Toyota Motor Sales USA, Inc.
  • Chelsea Hudson – Coyne Public Relations
  • Miraslova Illasova – Pacific Communications Group, LLC.
  • Sara Johnston – ASG Renaissance / Jaguar Land Rover North America
  • Emily Mackessy – Coyne Public Relations
  • Drew Milford – General Motors
  • Marisa Molbog – Coyne Public Relations
  • Oleg Satanovsky – BMW of North America
  • Geoff Phelps – Coyne Public Relations
  • Kyle Ragonese – Coyne Public Relations
  • Linda Ribakusky – Coyne Public Relations
  • Amanda Rice – Toyota Motor Sales USA, Inc.
  • Dean Shaw – Volvo Cars of North America
  • Chris Tamburino – Coyne Public Relations
  • Andrew Testa – Coyne Public Relations
  • Jennifer Tsang – Pacific Communications Group, LLC.
  • Melissa Winters – Coyne Public Relations

ALL MEMBERS: Note that you alone are responsible for managing your profile and contact info in MPG’s database. Log-in to your account at www.motorpressguild.org: Find the “Profile” tab and then click on “Edit.” Make sure to click the “Save” button (bottom left) when you’re done. This is the data published in MPG’s annual Media Guide/Membership Roster and you are the only one that checks its accuracy.[/vc_column_text][vc_separator type=”normal” position=”center” thickness=”2″ width_in_percentages=”” up=”40″ down=”40″][vc_column_text]

MEMBER CHRONICLES

NASCAR, Route 66 and Justice Family history

— by Ed Justice, Jr.

Robert Angelo, Emmy award winner and former producer of all car-related website content for Jay Leno, just posted a beautifully produced piece on me and my family that a fellow lover of anything with a motor will enjoy.

If you cannot view the video above, please click here to view it on YouTube.

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CONTRIBUTE TO YOUR MilePost

Any member is welcome to submit items to this monthly newsletter that are of specific interest to fellow members:

  • Member Chronicle stories
  • Letters to the Editor
  • Job Openings

Acceptance and revision are at the discretion of the Editor. MilePost does not publish general industry PR or paid ads. Member Chronicle stories can be adventures you’ve had, special talents you possess, what you drive, your first car, a car you crashed, one you lived in, epic (or not so epic) drives, etc. In other words, think freely and keep things in good taste. Shoot for 400-800 words and include some images if you have them.

Deadline is seven days before the end of the month. Send both words and pictures (small JPEGs, please) to: milepost@motorpressguild.org

NOTE: Members who wish to publicize non-MPG events or announcements may do so themselves on our Facebook page: www.facebook.com/motorpressguild. And be sure to “like” our page while you’re there.

Motor Press Guild, P.O. Box 4215, Redondo Beach CA 90277 • 323-374-3674[/vc_column_text][vc_separator type=”normal” position=”center” thickness=”2″ width_in_percentages=”” up=”40″ down=”40″][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1431038828070{padding-left: 20px !important;}”][vc_column_text el_class=”milepost-sidebar” css=”.vc_custom_1437629442425{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”]MilePost is the monthly online newsletter of the Motor Press Guild

CONTENTS

MPG Mixer at Motor Trend
Upcoming MPG Events
Announcements
President’s Message
You’re Invited
New Members
Member Chronicles
Contribute to MilePost

BOARD OF DIRECTORS

Joni Gray, President
Jason Fogelson, Vice President
Darryll Harrison, Treasurer
Jeff Glucker, Secretary
Mike Antich
Shad Balch
Brendan Flynn
Michael Harley
Deb Pollack
Doug Stokes
Chris Woodyard

MPG STAFF

MPG Business Operations Manager
Larry Rusznak

MPG Web/Communications Manager
Carrie Kim

Media Guide Manager
Pete Evanow

ABOUT MPG

The Motor Press Guild is the largest automotive media association in North America. This exclusive, non-profit organization is dedicated to upholding the highest ideals in automotive journalism and promoting education and information exchange within the motoring press. Members include print journalists, photographers, broadcasters and new media professionals, as well as public-relations representatives, consumer groups, and governmental bodies tied to the automotive industry. Student memberships are available as well.For more information, please visit www.motorpressguild.org.

Motor Press Guild
P.O. Box 4883
Orange, CA 92863[/vc_column_text][/vc_column][/vc_row]

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