April 14, 2015 — MPG members were treated to an exclusive presentation on the go-to-market strategy of Toyota’s all-new fuel cell vehicle, the Mirai. Held at The Proud Bird in April, Mark Oldenburg, National Fleet Marketing, Mobility and Strategic Planning Manager for Toyota Motor Sales USA, spoke on how the brand promises more changes in the auto industry in next 5-10 years than in past 50. The information presented to our members included the development of Mirai’s logo and tagline, Toyota’s plans for growing the fuel cell infrastructure, sales volume expectations for the car, and the company’s ultimate goals for Mirai and hydrogen fuel cell technology. He also shared what Toyota believes is the biggest challenge facing the success of the Mirai and other fuel cell vehicles — which is educating consumers on the benefits of hydrogen.
Following Oldenberg’s presentation, Matt McClory, Manager of Toyota’s Fuel Cell vehicle group, led members outside for a detailed walk-around, discussing the Mirai’s design and engineering. MPG members got to look under the hood, inside the trunk and photograph the vehicle from every angle. Unfortunately, the Mirai was not ready for test drives just yet.
In addition to Toyota’s presentation, Jun Terashima addressed MPG to extend a special invitation to the 44th Tokyo Motor Show (view the brochure here). Terashima encouraged all members to attend this year and offered his assistance to any member wishing to attend needing help with travel plans and information.
For those who attempted to tune in to our live video feed, we apologize for the unforeseen technical difficulties at the event. Due to connectivity issues at The Proud Bird, we were not able to maintain a consistent signal to broadcast the presentation as planned. However, TakeTwoTV was able to provide us with raw footage of the presentation (see link below).