The Legends Tour Hits the Road on April 28 in Search of the New Hot Wheels “Sweet 16”
Join us for an exclusive media tour at 8am on April 28 at the Hot Wheels Headquarters and in partnership with Jay Leno! The Legends Tour will make 14 stops at Walmart stores across the United States that have deep rooted ties to car culture.
In celebration of its 50th anniversary, Hot Wheels is hitting the road with the largest Hot Wheels travelling car show, The Hot Wheels Legends Tour, in search of a custom car worthy of being a Hot Wheels die-cast car.
Fifty years ago, Hot Wheels launched with a line of legendary 16 cars – The “Sweet 16.” At each stop, members of the Hot Wheels design team, automotive influencers and Walmart employees will cast their votes for the cars that will become the new “Sweet 16.”
Hot Wheels fans will have the chance to:
- Enter their cars to win a trip to 2018 SEMA Auto Show in Las Vegas and win a chance to turn their car turned into a Hot Wheels diecast vehicle, sold at stores around the world
- Get up close and personal with the fleet of Hot Wheels life-size vehicles travelling around the country from the Hot Wheels garage
- Drive their car through a life-size blister pack
WHEN: Saturday, April 28, 2018
8:00am – 9:00am: Exclusive media hour
9:00am – 12:00pm: Event open to the public
9:30am – Opening remarks from Jay Leno and Chris Down
WHERE: Hot Wheels Design Center
2031 E Mariposa Ave, El Segundo, CA 90245
WHO: Jay Leno, Car Enthusiast and Star of Jay Leno’s Garage and The Tonight Show
Chris Down, General Manager and Senior Vice President, Hot Wheels
**Interview opportunity available upon request**
ASSETS: Fleet of Hot Wheels life-size vehicles
Largest Hot Wheels traveling car show
Life-size Hot Wheels blister pack
Hot Wheels 50th anniversary diecast car display
Event b-roll and photos will available following event
COST: Free to the public
RSVP: The ID Agency, events@theidagency.com
For more information about the Hot Wheels Legends Tour, please visit: hotwheels.com/Legends
#HotWheelsLegends
#HotWheels50
