Date(s) - Tuesday, May 8, 2018
11:30 am - 2:00 pm

ArtCenter College of Design


Automotive Design vs Engineering Panel: The Tension Between Car Design and Engineering

A gloves-off panel discussion among some of each field’s best, led by MPG’s own Eric Noble and held at ArtCenter’s famous Hillside campus overlooking the Rose Bowl.


When: Tuesday, May 8, 2018
               11:30 am Social
               12:00 pm Lunch
               12:30 pm Panel Discussion

Where: The ArtCenter College of Design, Hillside Campus
1700 Lida St #2319,
Pasadena, CA 91103


  • Jenny Ha
    Jenny is a Senior Exterior Designer at Lucid Motors, Jenny played key role on designing the Lucid Air prototype  and is currently working towards  production. Prior to Lucid Motors, Jenny worked as an exterior designer at the VW/Audi Design Center California.
  • Dan Jimenez
    As a Senior Designer at Nissan Design America in La Jolla, Dan has led the design of two hit concept cars, the Infiniti Q-Inspiration and Nissan V-Motion 2.0. From automotive projects to fashion design, Dan is passionate about the creative process.
  • Laura Jonason
    Laura is a Creative Designer at FCA US (Fiat Chrysler Automobiles). She led the design on the Jeep® B-Ute concept created for the 2018 Moab Easter Jeep Safari program and has worked on a variety of production programs. Aside from designing cars, Laura also works on them – she is currently restoring her 2002.
  • Masahiko Kobayashi
    Masahiko originally trained and practiced as a fashion designer in Tokyo. He quit that to move to California and the design of automobiles. In 20 years at Subaru, he was responsible for eight (yes 8!) production vehicles, came to be called “Hit Maker”, founded Michigan and California studios, and was Director of Global Advanced Design. His works include: original Outback, Legacy GT, several STis and Foresters, and the smash hit Crosstrek. He recently became an independent designer.
  • Eric Noble
    Mr. Noble is founder and President of The CARLAB, which helps manufacturers and suppliers plan and design new vehicles. Eric is also Professor of Vehicle Technology at Art Center College of Design in Pasadena. He is a frequent media commentator and analyst on the auto industry, and moderator for Motor Press Guild.
  • Praveen Penmetsa
    Praveen Penmetsa is the CEO of engineering powerhouse Motivo. Before founding Motivo, Praveen led the development of numerous projects for automotive and aerospace clients at Southern California’s famous MillenWorks. He and Motivo have overseen engineering on over 350 projects ranging from flying cars to harvesting robots.
  • Richard Plavetich
    A studio engineer and leader with vast experience, Richard manages Nissan’s design studio operations in La Jolla. Prior to that he was studio engineer for Mercedes-Benz’ advanced studio in California. In addition to his automotive vocation, Richard is a serial restorer of unique sports cars and a renowned concours judge.

Why: California is home to over a dozen automotive design studios from American, European, and Asian automakers. Hear about how design and engineering is influenced by California.

How: With RSVP $20.00 for members. $25.00 for non-members
Walk-ups $25.00 for members, $30.00 for non-members



After much discussion, the Board has deemed it necessary to implement a few new practices when it comes to attendance for our luncheons. Please keep in mind that these new guidelines are set in place to help our organization.

As is the case with many events – automotive or otherwise – a headcount is very important for various reasons. It’s rare to see any event these days promoted without a deadline on ticket sales. Your pre-registration does several things – it ensures interest in the topic, income to cover event costs, and peace of mind and convenience when it comes to giving our sponsors and venue a ballpark attendance number.

As an incentive to help us secure our audience and plan accordingly, members who pre-register will pay a lower price for their ticket to the event. Early-bird registrations will receive a $5 discount; registrations at the door are at regular price.

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