Dear MPG Member:
By now many of you have received an email inviting you to complete the 2018 National Automotive Media Influencer Survey.
If you have not already completed it, we are encouraging our media members (journalists, writers, bloggers, content providers, photographers, analysts, etc) to participate in this independent biennial survey about your satisfaction with automakers’ PR efforts.
In return the Gronstedt Group and John Rettie (a two-time former president of MPG) who have managed the survey since its instigation 13 years ago, have agreed to share some of the revenue with our association. We will receive a contribution to the association’s funds of at least $20 for each member who completes the survey.
Participation is easy, just click on the link below or copy and paste it in to your browser: https://survey.qualtrics.com/jfe/form/SV_eKAPOrlWxXFmtPn
You can also access the survey via: automotiveprsurvey.com/2018
The deadline for completion is Monday, May 7.
So the researchers can keep track of our members who have responded please tick the appropriate box on the last page of the survey. Please note that all responses will be treated in complete confidentiality and no names will be released to any manufacturers.
You’ll also be entered into a random drawing for a $500 Amazon gift certificate if you complete the survey.
Thanks to your continued participation, this survey has become a valuable industry-wide PR benchmarking study and is relied on by all but a few manufacturers.
We hope you will take the time to complete the survey and help improve automakers’ PR efforts on your behalf. You will also help our group’s finances!