August 2009

Vol. 19 No. 8, August 2009

July Motor Press Guild Luncheon:Yokohama's Dan King Brought Oranges to the Luncheon

Tuesday, July 14, 2009. Yokohama Tire Corporation's VP Sales & Marketing Dan King came to this month's luncheon ready to explain Yokohama's newest technology. Ever since vulcanized rubber was invented in 1844, tires have been manufactured using mostly petroleum. With the recent introduction of the all-new Yokohama dB Super E-spec™ - an "orange oil-infused" passenger car tire, which is composed of 80 percent non-petroleum based materials - Yokohama Tire Corporation claims to have re-invented the tire. Dan addresses this in his presentation.

Yokohama Tire Corporation's VP Sales & Marketing Dan King 

-photo by Pete Lyons for MPG