MILEPOST ONLINE ... the monthly newsletter of the Motor Press Guild. 2009 Issues. For the 2010 issues, click here.
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Vol. 19 No. 12, December 2009 November Motor Press Guild Luncheon:Mazda's Robert T. Davis Tuesday, November 11, 2009. Senior Vice President, Product Development and Quality for Mazda North American Operations (MNAO) Robert Davis (photo right) presented a detailed technical summary of Mazda’s plan to improve the average fuel economy of Mazda vehicles sold globally by 30 percent by 2015, under the company’s long-term vision for technology development, “Sustainable Zoom-Zoom”.
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November 2009 |
Vol. 19 No. 11, November 2009 Track Day 2009: Wintry Wonderland Tuesday-Wednesday, October 27-28, 2009.
Click here for MilePost Novermber 2009 to see the full report
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October 2009 |
Vol. 19 No. 10, October 2009 September Motor Press Guild Luncheon:Diesel Panel Tuesday, September 8, 2009. Gale Banks of Gale Banks Engineering and Lars Ullrich of Robert Bosch spoke to the large crowd at this month's luncheon. John Stewart moderated the panel. The topic covered what is next on the diesel technology front.
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(from left) Moderator John Stewart, Panelists Lars Ullrich and Gale Banks – photo by Pete Lyons for MPG |
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September 2009 |
Vol. 19 No. 9, September 2009 August Motor Press Guild Luncheon:Consumer Panel Tuesday, August 11, 2009. This luncheon presented three experts in tracking data on consumer trends: (photos from left to right) AutoPacific's George Peterson, Kelley Blue Book's Rick Wainschel, and GFK Custom Research's Donna Miller. The panel was moderated by James Bell, MPG board member and head of Intellichoice.
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– photo by Morgan Segal for MPG |
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Vol. 19 No. 8, August 2009 July Motor Press Guild Luncheon: Tuesday, July 14, 2009. Tuesday, July 14, 2009. Yokohama Tire Corporation's VP Sales & Marketing Dan King came to this month's luncheon ready to explain Yokohama's newest technology. Ever since vulcanized rubber was invented in 1844, tires have been manufactured using mostly petroleum. With the recent introduction of the all-new Yokohama dB Super E-spec™ - an "orange oil-infused" passenger car tire, which is composed of 80 percent non-petroleum based materials - Yokohama Tire Corporation claims to have re-invented the tire. Dan addresses this in his presentation.
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July 2009 |
Vol. 19 No. 7, July 2009 June Motor Press Guild Luncheon: Tuesday, June 9, 2009. Charlie Vogelheim moderated the panel of auto dealers discussing their points-of-view in these turbulent automotive times. The panel consisted of Jon Gray, Orange Coast Chrysler Jeep Dodge; Pete Hoffman, Sierra Autocars handling Honda, Chevrolet, Subaru, Mazda, and Buick; and Beau Boeckmann, Galpin Motors including Galpin Ford, Honda and Saturn. The panel represented the big three, Chrysler, Ford, and GM, and were thus able to present an inside view of how each is doing at the dealer level.
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Left to Right: Jon Gray, Orange Coast Chrysler Jeep Dodge; Peter Hoffman, Sierra Autocars; Beau Boeckmann, Galpin Motors -photo by Pete Lyons for MPG |
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June 2009 |
Vol. 19 No. 6, June 2009 May Motor Press Guild Luncheon: Tuesday, May 12, 2009. The President of Nielsen IAG Automotive Lois Miller and the SVP of Research Sallie Hirsch gave MPG members a look at how Nielsen ratings work, how automotive ad effectiveness is measured, and what ads were significant and why. They highlighted some of the TV ads that resonated most with consumers in 2008, using them as examples to describe what made them effective. They also projected a few important trends from early 2009 as automotive advertisers continue to find their footing in this economic environment.
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Sallie Hirsch (left) and Lois Miller of Nielsen IAG Automotive -photo by Pete Lyons for MPG |
August 2009
